MRKT 3517 Foundation of Marketing Analytics

4 semester hours

This course will introduce students to the use of different types of marketing information (sales data, social media activity, customers’ surveys, etc.) in making managerial decisions. Students will understand how to assess the quality of different types of marketing information, and learn basic tools for analyzing the information such as data visualization (Tableau), Google Analytics, and Facebook Insights. The course will further introduce students to the basic tools for acquiring marketing information. The class will include case analyses, simulations, and a course project.

This is an MA Pathway Foundation course.

Prerequisite: MRKT 3510 .