Loyola Marymount University Bulletin 2019-2020 [ARCHIVED CATALOG]
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CMST 3150 Persuasion
4 semester hours
This course provides an overview of basic social-scientific theories of persuasion (fear appeals, social proof, liking, reciprocation, social judgment theory, etc.). Then, the course examines how these social-scientific approaches differ from and complement other approaches to understanding the practice of persuasion. Draws on Robert Cialdini’s work in the psychology behind various persuasive techniques.
Junior or senior standing required.
CMST majors/CMPR minors only.
Prerequisites: CMST 1600 , CMST 1700 , and CMST 2800 .
University Core fulfilled: Flags: Engaged Learning, Oral Skills.
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