Loyola Marymount University Bulletin 2020-2021 [ARCHIVED CATALOG]
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IDAP 370 Public Relations Strategies
3 semester hours
This course explores the conceptual and strategic foundations of public relations and marketing. The course examines how to effectively communicate with consumers, create preference for products, and change consumer behavior.
Prerequisite: Grade of B (3.0) or higher in IDAP 300 and IDAP 310 .
CMPR Minors only.
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