Loyola Marymount University Bulletin 2021-2022 [ARCHIVED CATALOG]
|
CMST 2900 Communication Approaches to PR 4 semester hours
This course introduces to students to the ways in which sub-fields within communication studies relate to the field of public relations. Specific topical areas include the relationships among public relations and: 1) rhetoric; 2) media/social media; and 3) social-scientific approaches to persuasion. The course also addresses information gathering and information literacy skills as relevant to the field of public relations.
Must be completed with a grade of B (3.0) or higher.
CMPR minors only.
|