CMST 3150 Persuasion

4 semester hours

This course provides an overview of basic social-scientific theories of persuasion (fear appeals, social proof, liking, reciprocation, social judgment theory, etc.). Then, the course examines how these social-scientific approaches differ from and complement other approaches to understanding the practice of persuasion. Draws on Robert Cialdini’s work in the psychology behind various persuasive techniques.

Must be completed with a grade of C (2.0) or higher.

Junior or senior standing required.

CMST majors/CMPR minors only.

Major prerequisites: CMST 1600 , CMST 1700 , CMST 2100 , and CMST 2800 .

Minor prerequisites: CMST 2900 and CMST 3900 .

University Core fulfilled: Flags: Engaged Learning.