BCOR 3510 Marketing and Business Communications

4 semester hours

This course covers the essential principles of marketing as a vital component of a business operation. It emphasizes marketing’s strategic bases and the real-world utilization of both traditional and innovative techniques that influence both the trade and the consumer in making a purchase decision. The course includes a focus on using marketing as a force for good, incorporating the effects of uncontrollable factors in the global environment as well as basic controllable variables essential to marketing success. These include the ethical creation, communication, and exchange of value through product decisions, pricing, distribution, and promotion. We will explore how marketing analysis guides business strategy, discovers and creates demand for products, and influences product development.

Prerequisites: BCOR 1910 and ECON 1050 (or ECON 1100 and ECON 1200 ), all with a grade of C (2.0) or higher.